Strategic Marketing

In this seminar, you’ll take the next step toward becoming a strategic marketing guru. You’ll  discover   cutting-edge   strategic   marketing   models—and   their   real-world applications.

Who Will Attend

Experienced marketing managers, directors and vice presidents of marketing…as well as  finance, operations, customer service, R&D and other departments who interact with colleagues in marketing.

What You Will Benefit

• Understand the strategic value of sales vs. the strategic value of marketing

• Learn the stages of the customer buying process—and generate incremental value at each stage

• Use the growth audit gap model to select the most effective options for strategic marketing programs

• Efficiently target your strategic marketing campaigns to core buying influences

·Successfully develop and manage new product and service launches to increase overall market share

Who Should Attend

Anyone whose business would benefit from strategic marketing, including experienced marketing managers as well as executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing. Knowledge of the fundamentals of marketing is highly recommended.

What You Will Cover

·Marketing Strategy Building Blocks

·Identifying and Responding to Strategic Growth Opportunities

·Developing an Effective Customer Relationship Management Approach

·New Product Evaluation

·Designing Life Cycle Strategies: Incorporating the Psychographic Perspective

·Managing Brand Value

·Redefining Your Customer Orientation

·Strategic Approaches to Pricing

·Integrated Marketing Communications

Training Approach

 Your training experience with HOM includes:

·Pre- program assessments to clarify your development needs

·In class highly engaging experiential leaning activities

·Post –program ongoing support through application tool kits and  phone call coaching sessions