Fundamental Skills of Digital Marketing

In this seminar, you will explore  applicable tools and techniques of digital marketing to flourish in the digital era. You will have a chance to increase your knowledge and learn valuable skills in Digital Marketing which can be successfully applied across your current role, assist you with a new role, or help you start your own business. 

How You Will Benefit

• Discover "outside-in"/customer-centric approaches to digitalization

• Rethink your product strategy in the age of platforms

• Build your brand strategy through digital communications

• Rediscover the customer experience and journey

• Get to grips with customer search practices, analytics and social media metrics

• Digital pricing: how to capture more value digitally

What You Will Cover

• Your Introduction to Digital Marketing

• Tracking and Measuring Your Marketing Efforts

• Effectively Reaching Your Target Market

• The Importance of Mobile

• Free Digital Marketing Options

• The World of Google Ads

• Making Paid Social Work for You